Code of Conduct
iBRANDZ will not intentionally do harm to a client. This involves the continued
use of any technology or procedure (without appropriate care) that is known to
result in having the client site removed from search engine indexes or
directories, or rendered inoperative. Questionable adherence to standards must
be addressed via the Robots Exclusion Standard.
iBRANDZ will not
intentionally violate any specifically published and enforced rules of search
engines or directories. Should rules and guidelines change (as they often do),
iBRANDZ will promptly take action to comply with the changes as they apply to
all clients. Where rules and guidelines are unclear, iBRANDZ will seek
clarification and await approval from the appropriate search engine before
continuing to utilize potentially harmful technology or procedures.
iBRANDZ will not intentionally mislead, harm, or offend a consumer. All
individuals utilizing a search engine to visit a site will not be misled by the
information presented to or by the search engine, or harmed or offended upon
arrival at the client site. This includes techniques like "bait and switch"
where the client page does not substantially contain and is not clearly
associated with the optimized phrase, or may be reasonably offensive to targeted
iBRANDZ will not intentionally violate any laws. This involves the deliberate
and continued violation of copyright, trademark, servicemark, or laws related to
spamming as they may exist at the state, federal, or international level.
iBRANDZ will not falsely represent the content of the client site. This includes
the practice of presenting different versions of web pages to different users
except where that information is altered solely to meet browser specifications
and needs, sensitivity to regional factors such as language, or product specific
needs. In general, ALL requests for a specific URL should be served identical
HTML by the web server.
iBRANDZ will not falsely represent others work as their own. This includes
the taking of work from others in whole or in part and representing this work as
their own. iBRANDZ will not make verbatim copies of the work of others (instead
of authoring original work) without the prior consent of the other party.
iBRANDZ will not misrepresent their own abilities, education, training,
standards of performance, certifications, trade group affiliations, technical
inventory, or experiences to others. This includes quantifiable statements
related to project timetables, performance history, company resources (staff,
equipment, and proprietary products), and client lists. Guarantees will be
restricted to items over which iBRANDZ has significant and reasonable
iBRANDZ will not participate in a conflict of interest without prior notice to
all parties involved. This includes the practice of choosing to emphasize one
client over another in competing keywords because there is more personal gain
for the practitioner. All clients are treated equally and all will receive equal
best effort in their Search Engine Optimization.
iBRANDZ will not set unreasonable client expectations. This includes the
practice of accepting more than a reasonable number of clients competing for the
same keywords and implying that all will be in the top positions in the search
engines. This also includes the implication that results can be obtained in an
unreasonable amount of time given the known condition of the search engines,
client site, and competition.
iBRANDZ will offer their clients both internal and external dispute resolution
procedures. This includes the publishing of address and phone numbers on primary
web pages, the inclusion of third-party dispute resolution links prominently
placed within the practitioners web site, and contracts that include sections
discussing dispute resolution.
iBRANDZ will protect the confidentiality and anonymity of their clients with
regards to privileged information and items implying testimonial support for
iBRANDZ. All staff of iBRANDZ shall be bound to protect information that is not
generally known as it may harm the client. iBRANDZ will not include the
publishing of testimonials and proprietary logos of client lists, press
releases, and other collateral discussing the client without explicit